Car Photography for Armorall …
Car Photography and Cleaning Products Photography
When Armorall joined forces with Red Bull to launch their premium car cleaning range, Oracle, they needed a campaign that reflected the quality and innovation behind the collaboration. Working alongside the always-impressive team at Refinery Marketing, I was excited to take on the challenge of photographing this new range.
The shoot took place at Pathway XR Studio, a space specifically designed for high-end filming and photography. Its standout feature is a massive cinematic screen, which we used to create dynamic and impactful backgrounds for the campaign. This setup brought a unique energy to the shots and helped us craft something special for the brand.
Shooting the Ford Mustang
The Ford Mustang was the star of the car photography segment—a dream vehicle for any shoot. Capturing its bold lines and details required careful planning, particularly with lighting. I had the pleasure of working with Tunstall Film Services, whose expertise made all the difference. Huge thanks to Dan Tunstall and his team for their support—“Can you come on all my shoots, please?”
Together, we set up a lighting rig that gave the car shots a sharp, cinematic feel, perfectly complementing the premium vibe of the Oracle range.
Shifting to Lifestyle Photography
The second half of the day focused on lifestyle photography, showcasing the Armorall Oracle products being used in real-life scenarios. This required a more relaxed approach, capturing the products in action while keeping the shots clean and engaging. It was great to explore different styles throughout the day, from sleek product photography to these lifestyle moments.
A Great Team Behind the Scenes
As always, I had the support of my trusted assistant, Anna Russell, who ensures everything runs smoothly on set. I’m also incredibly grateful to the talented crew at Tunstall Film Services for their lighting expertise—it’s always a pleasure collaborating with such professionals.
Why Pathway XR Studio?
Pathway XR Studio was an ideal location for this shoot. Its cinematic screen allowed us to integrate bold, modern backdrops with ease, making both the car and product shots stand out. For a project like this, having a flexible and high-tech studio setup was key to delivering the results the client wanted.
Final Thoughts
The Armor All x Red Bull Oracle campaign was a rewarding project, bringing together car photography, product shots, and lifestyle imagery into a cohesive narrative. Each element played a role in showcasing the premium nature of the Oracle range, and it was a pleasure to work with such a talented team to bring it all to life.
If you’re in need of an advertising photographer in Manchester with experience in car photography and product campaigns, feel free to reach out. I’d love to help create something memorable for your brand.
Let me know what you think of the photos—I’m always keen to hear your feedback!
For more on my advertising photography have a look at my portfolio …
