product-photography-for-jcb-power-tools

Advertising Lifestyle Product Photography

Advertising Lifestyle Product Photography…

When you see the title advertising lifestyle product photography I know you think … What’s that? … Good question … Product photography has many guises , such as clean white background shots to the product being used in situ. This shoot for JCB incorporated the in situ and then cranked it up a notch 😉

The brief from Refinery Advertising and Communication was to capture the tools in their environment and we certainly did that. Instead of what I’m usually used to, keeping the product spotless and pristine. We went the exact opposite. As you can see from the images they were a little messed up but I really think that adds to the product shots and lets face it tools like this don’t stay clean for long 😉

When asked to find a location I had no hesitation. A good friend of mine owns a construction/property  company Estates and Leisure in Macclesfield Cheshire. He was only too happy to help as they were in the middle of a office restoration. Perfect … Another first for me . Trying to find a location that looked extremely messy and run down normally the other way round , well mostly anyway…

A great days shoot and the results speak for themselves . Looking forward to the next shoot soon.

For more on my Product Photography visit my portfolio page

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