eCommerce Fashion Photography
eCommerce Fashion Photography is becoming a large part of my fashion photography now that social media and especially instagram are popular sales aides with many clothing wholesalers. Although it is a more simplistic style of fashion shoot the principle is still very much the same. Fashion styling and hair and makeup are crucial to the photography to maintain a high standard for the client to stand out from the rest.
In contrast, with lifestyle fashion photography there are locations to choose. With studio fashion many different backgrounds and sets to create. eCommerce on the other hand does rely on achieving many more looks (outfits) in the day. So constant background and lighting enables a lot more shots in the day. In my opinion this should never take the place of styled lifestyle fashion but should run along side it, as it does with the flats shots.
As I’ve mentioned many times the whole styling team makes the image work. With eCommerce this is particularly important with choice of model. Experience is everything as there can be many outfits in the day, so maintaining those all important poses takes a very experienced and professional model. This saves valuable time for the photographer. Always important that one 😉
For more on my eCommerce Fashion Photography you can visit my Gallery